Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Welcome to our new blog!

Posted by Colin Hensley on January 12, 2009 in 360° approach

aim: zero emissions

Dear Reader,

Welcome to our new blog. My name is Colin Hensley and I am responsible for Corporate Affairs and Planning at Toyota Motor Europe. I’ll be posting here regularly from now. I’ve been a great believer in the internet for a long time, and I am very excited that we’ll finally be able to share our thoughts with you here and keep you up to date with what’s happening at Toyota in Europe. I’m especially keen to share with you our environmental initiatives, and our commitment to local society.

It will take a bit of time to get this ‘right’, but please bear with me. Based on your feedback I’ll try to apply kaizen (or continuous improvement) and write about the things you would like to know about.

In time, I plan to invite other colleagues to become involved, so that this will be a real team effort on our part, giving you some things to think about, some to talk about and some, well, some that I hope will inspire you.

So, here’s my first post, after reading it please take a minute and let me know what you think.

Best regards,

Colin

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    godzy Said,

    I think this will be a very interesting blog, One that I’ll follow and some of my friends will follow also.

    We know you from here

    http://mitoyotaprius.mforos.com/730147/8260958-toyota-motor-europa-lanza-el-blog-objetivo-cero-emisiones/

    Good luck


    Olganza » Presenta Toyota Motor Europa blog para difundir sus iniciativas medioambientales Said,

    [...] Toyota Motor Europa (TME) ha lanzado su primer blog en para compartir ideas y estimular el análisis sobre temas medioambientales y, específicamente, las iniciativas de Toyota. Tras introducir el canal Green Design en YouTube el año pasado, TME continúa, a través de su blog, su inmersión social en los medios como parte de la campaña “objetivo: emisiones cero”. Desde 2003, la campaña ha estado destacando el enfoque medioambiental integral de Toyota y las iniciativas para reducir el impacto medioambiental de un automóvil durante toda su ciclo de vida, como se describe en el anuncio de televisión. [...]


    Daniel Brunelli Said,

    Congratulations to Toyota Europe for the blog! A blog witch discusses about eco-driving and an enviromental initiative is more than welcome.
    I’ll be checking your posts regularly and participate with my ideas every time that I can!

    Congrats again and Good Luck!


    P.Schardijn Said,

    Dear mr Hensley,

    Well done. This is a great initiative. Especially by making it international. You need to get your link up at all toyota site in the EU.

    Keep up the good work.

    Regards,


    Grüne Autos » News » Toyota startet den “Aim: Zero Emissions” Blog Said,

    [...] Blog ist unter http://www.aimzeroemissions.eu zu erreichen und der erste Beitrag zum Start des “Aim: Zero Emissions” Blog wurde am 12. Januar 2009 verfasst. Die Sprache ist Englisch. Schlagworte: Aim: Zero [...]


    Peter Turo Said,

    Great start. Toyota is a leader in the car manufacturing and can be a leader in environmental corporate initiative.
    You can use a Deming method which made Toyota so successful in the first place. My company based in Europe recycles plastic garbage in to the crude oil.We can take plastic bumper and “send them back” in to the gas tanks.Right now all of the plastic car components end up in the garbage dump.We are also using the Deming method to improve our performance.Let’s talk cooperation and sharing our ideas will get us out of this mess.
    Let’s save the planet together.
    Peter Turo

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