If you can’t say it in 140 characters, it’ll have to go in the blog

Posted by Colin Hensley on April 30, 2009 in Uncategorized

We started our @Toyota_Europe activity on Twitter in February this year, with some hopes and some trepidation (or is there already a word “tweetidation” meaning nervousness about the response to your tweet?) After the establishment of this blog, this is the next of our steps to try to engage with people who are interested in Toyota in Europe.

The first use of Twitter, is to let interested people (called followers) follow what we have to say. So our tweets include references to press releases or activities that are going on around Toyota.

I currently run the software called Tweetdeck on the second screen on my PC, which now has a continuous stream of tweets running down it. It actually reminds me a little of the digital rain in the movie The Matrix. One of the streams shows me all of the tweets that are being sent that mention Toyota. This is the second use of Twitter. By keeping an eye on this it is possible to see when people have questions or concerns about us, and when possible, we can respond directly to them.

As a reader of this blog, you may already be following us on Twitter, if not, you can find us @Toyota_Europe. I really hope to see you there, and have a chance to tweet together!

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