You can do a lot with the right iQ!

Posted by Colin Hensley on July 07, 2009 in Uncategorized

Working in communications means that you will often be exposed to things sooner than most people. This means we learn early about planned changes in production levels, or about the changes in our top management. It also means we are in the loop on quite exciting little stories.
When I was recently invited to participate in a meeting about a secret project, I really had no idea what it was about. Even when I first saw the A3 (the paper size) it took a second to sink in. Wow!, I thought, it’s an iQ, but it’s been turned into an Aston Martin city car concept, amazing, asto(u)nding!
Well, here we are, a few weeks further on, and a week after the announcement, and that, it turns out, was also the response of many other people. The traffic on the social networks has been extraordinary. I’d set up a search column in Tweetdeck to follow the topic, firstly to watch for any leaks, but later to watch the response. It was really flying, I gave up counting after 500 tweets. (if anyone knows a good way to count tweets with a specific word in them, please let me know.)
If you have read earlier blog entries, you’ll know I’m a little smitten by the iQ, as it really does exactly what it says on the box, and puts a smile on your face. Now it seems it can and will do even more. As well as the collaboration with Aston Martin, in Japan TMC will be launching a limited edition version of the iQ, customised by GAZOO racing – that’s the team that brought the LF-A to Nürburgring. They’ll also work on a range of other customisations which appeal to young people or women drivers.
So, what would you like your iQ to be? Answers below please.

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