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Spotlight on the new full hybrids – made in a plant near you soon!

Posted by Colin Hensley on September 29, 2009 in 360° approach, Clean Operations, Green Technologies

untitled-1-copySunday saw the closing of the doors of IAA in Frankfurt for another two years. It’s probably one of the biggest motor shows in the world. I don’t know if it has the largest number of visitors, but it is definitely, geographically, huge! I just measured it on Google Earth (50° 6′40.39″N, 8°38′43.52″E), and it’s more than a kilometre across, which goes a long way to explaining why my legs still ache following our 3 days of activities. Anyway, it was a very exciting show for us, as we had two cars on the Toyota stand and one on the Lexus stand that were being seen for the first time ever, anywhere!. Perhaps the best part of this is that all three are hybrids. As most people don’t get the chance to go on the IAA exercise programme, let me just do a bit of product PR, and give a few details on these cars.

Our locally produced highlight is the Auris HSD Full Hybrid Concept. It’ll be made in the TMUK plant starting next year. I hope to have the chance to visit the plant during the preparations for the production. After visiting Tsutsumi earlier in the year, I can’t wait to see one of our European Sustainable Plants producing this new full hybrid.

The Prius Plug-in Hybrid Concept also proved to be of great interest to the visitors. Our target for CO2 emissions for this car is under 60g/km with a 20km range. One of my colleagues who drive the car recently in Japan raved about the seamless acceleration up to100km/hr in EV mode.

On the Lexus stand we had the LF-Ch concept, which was displayed in an amazing yellow colour. This is the first concept in the C-segment, and should be a stylish and practical option for people.

Finally, I’d just like to say congratulations to the source of many great blog topics, Karen from TMUK, who just celebrated her marriage to Darren; have a great eco-life together.

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    Richard Cross Said,

    Can I suggest that for the next week you ride your bicycle to work Colin. This will have two primary benefits:
    - a genuine zero emissions (given current measurement technology at least!)
    - you will probably not have such difficulty walking more than a kilometre, even if it is 3 days on the trot

    ;-)

    Am very much looking forward to the arrival of the Auris Hybrid in the shops. I drove the new Prius last week and was amazed at how far I could go in EV mode alone. It’s a really big step forward for the 2nd generation Prius and was great fun to drive.

    Best wishes

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