Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Archive for the ‘360° approach’ Category

A green house, a green mind

Posted by Colin Hensley on June 29, 2010 in 360° approach, Clean Operations

chris_small2We are very happy to announce our first guest blogger: Christopher Barrow, Environmental Affairs, Toyota France

 

 

 

A few days ago Toyota France participated in the opening ceremony of our first Sustainable Retailer in La Rochelle in the west of France.  This is the result of more than 5 years work between Toyota Motor Europe, Toyota France, Toyota Financial Services, the dealer group Toys Motors and his architectural team.

I have had the chance to follow this pioneering project from the very beginning, acting on behalf of Toyota France as contact person for the BREEAM auditor in the UK,  BREEAM being the certification method that has been adopted to evaluate the “greenness” of the build.  As the construction design team can confirm, the tough BREEAM criteria require a high level of innovation and as a result an amount of documentation that would not usually be required for a conventional build - but in the end this is what makes our Sustainable Retailers so special, and we are not afraid of challenges!

The initial idea for a Pan-European programme of “greening” the dealership network came as a natural progression of our continuing efforts to improve our design, manufacturing and distribution processes so as to reduce our environmental impact. Mr. Chabot from Toys Motors shares this philosophy and was therefore happy to build a flagship dealership.

I still remember how it all started. The project began with the land selection in a commercial zone just outside Aytre, to the south of La Rochelle, on which was positioned an old council workshop.  From the very outset an environmental ethic was adopted with the nomination of an Environmental Coordinator, whose team ensured that what was written down was carried out! Recycling and reuse was even applied to the deconstruction of the council building so as to minimise waste and avoid landfill.
As soon as work started on the build, each involved company signed an environmental chart so as to ensure that their engagements were respected, with regards to such things as waste sorting, materials selection, optimisation of deliveries even going as far as car sharing!

la-rochelle_butterfielsSo it was a proud moment to see the result at the opening. The dealership has become a masterpiece of technology ranging from Building Management Systems, CO2 sensors, rain water harvesting, geothermal heating, photovoltaic panels and even a green roof.  The design team has implemented a considerable number of measures so as to ensure that the building’s impact on the environment is limited as well as ensuring that the working environment is as comfortable as possible. Coordinating between the auditor BREEAM and the design team, I was amazed to see how the environmental construction standards pushed the design team to find new solutions when the existing solutions were not sufficient to achieve the criteria.  This has led to an unconventional building design in the field of automotive dealerships, the adoption of increased use of recycled aggregates, innovative insulation and even recycled cladding materials.

The facility is now officially open and I hope that all the efforts result not only in the highest possible “excellent” rating by BREEAM, but also in a bright future for the dealer, all his staff and equally for all those involved in the project at every level .

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Plugging our Plug-Ins

Posted by Colin Hensley on April 29, 2010 in 360° approach, Green Technologies

phv_small1Yesterday, I came back from Strasbourg where I had been for the launch of a large-scale Plug-in Hybrid Vehicle (PHV) demonstration in Strasbourg together with the French energy provider EDF, and the City and the Urban Community of Strasbourg. We’ve were lucky to have beautiful weather in a wonderfully picturesque city. There will soon be about 100 PHVs zooming around the region. They are not being driven by Toyota people, but by a group of partners who have decided they want to be involved in this trail-blazing activity, and are willing to commit their own resources to be involved (and a huge thanks to them all).

Another great thing about this project is that it will provide masses of data for all of the partners to be able to better understand how our customers will use the vehicles, and allow for the validation of the techno-economic feasibility of the PHV, before we engage in mass production.

Before then though, we have to look at the feedback from the journalists who were driving the cars this week. From talking with the media in Strasbourg, I was glad to find that we had been able to make our strategy for hybrid clearer. One of my colleagues from Toyota Frey in Switzerland also explained that very importantly, PHV could concretely demonstrate the next steps for hybrid. I believe that once we then link in the Fuel Cell hybrids which are now in Europe, our direction will be seen to be both logical and very tangible.

Over the next few months, we will be launching PHV in a total of 18 countries across Europe, so please keep your eyes open for one on a road near you!

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Prius Plug-in Hybrid’s are headed this way

Posted by Colin Hensley on January 15, 2010 in 360° approach, Green Technologies

tokyo1The end of 2009 saw some important milestones in the development of our Prius Plug-in Hybrids (PHV). We had the launch in Japan of the next phase of the PHV trials, and the handover of the first car for Europe to Mr Roland Ries, the Mayor of Strasbourg. The handover was organised by Etienne and Maria from the team here, in collaboration with colleagues from TMC. We had always planned to have the handover of the first PHV at the end of 2009, and by coincidence, the famous Christmas Market of Strasbourg had decided to “export” itself to Tokyo. This turned out to be a perfect match, and put the Mayor on location to receive the key for PHV that came literally straight from the plant! Though, knowing it’s from Tsutsumi, I should probably say “plants”.

The handover was a very festive affair. Between the wooden stalls of the market, the twinkling Christmas lights, the PHV was unveiled to be inside a huge snow globe. At that point, following some short speeches, Mr Uchiyamada, EVP of TMC handed over the massive car key – no chance of losing that one. Fortunately for the potential driver, this is just a symbolic key, they car itself follows a more traditional approach for starting up, but a less conventional one for fuelling.

Offering more than 20km in EV mode the PHV gives totally emission-free motoring for most of your daily journeys (assuming you charged it up with electricity from renewable sources). Furthermore, It can be charged on normal household power in less than two hours. There will be more than 190 PHVs coming to Europe over the next months, and with this number of vehicles, we will be able to gauge the actual expectations and requirements of the customer. Consequently, the future mass-production model should be well appreciated.

What are your thoughts on Plug-in hybrids?

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FUTURE MOTORING, AS WE SEE IT, FROM THE TOKYO MOTOR SHOW

Posted by Colin Hensley on October 25, 2009 in 360° approach, Green Technologies

tokyo-motorshowOn Wednesday I was able to spend some time at the Tokyo Motor Show, and to quote our President Akio Toyoda, it “wasn’t as lively as it used to be”. That being said, we still had quite a lot to show at the Toyota and Lexus stands. In the central area was the new electric vehicle, the FT-EV II. I was lucky enough to have an explanation from Yanaka-san, who has been involved in the development of the vehicle. Some of the key features are 90km range, 100km/h top speed and drive-by-wire technology using a joystick!, this ensures there is plenty of legroom, because there are no pedals!! I do believe that this kind of electric vehicle will be a boon in the cities, where we do lots of short journeys, back and forth work or the shops.

We could also see the second generation PHV that we were proud to have as world premiere in Frankfurt. When I look at it compared to the FT-EV II I see that PHV is basically an EV with an extended range thanks to it being a proper full hybrid. For 20km, (that’d easily get me to work and back) it drives as an EV, then takes the power from the engine, in combination with the electric motor. Here at Toyota we believe this is a really practical approach to using electricity in transport and ideally this electricity will come from renewable sources

My absolute favourites were the personal mobility devices. These include the Winglets, which are two-wheeled, “personal-transport-assistance robots” sounds cool, and looks even cooler. Just jump on, lean in the direction that you want to go, and zoom, off you glide. One day soon, I hope to have a go, and then I’ll be sure to write about it here.

Looking across the range of vehicles, all of them use different aspects of the technology that we have developed in the hybrid programmes. Motors, batteries, power control units and most importantly the software based logic to manage the use of the different sources of energy. With more than 2 million hybrids on the road, I think it’s fair to say we know exactly what needs to be done to make the best use of electricity in transportation.

P.S. At the show I also saw the new FT-86 (hachi roku) Concept, a compact rear wheel drive sports car. I thought it was a really lovely looking car, and, with its 2 litre engine, and light body, it will even have good environmental performance.

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Spotlight on the new full hybrids – made in a plant near you soon!

Posted by Colin Hensley on September 29, 2009 in 360° approach, Clean Operations, Green Technologies

untitled-1-copySunday saw the closing of the doors of IAA in Frankfurt for another two years. It’s probably one of the biggest motor shows in the world. I don’t know if it has the largest number of visitors, but it is definitely, geographically, huge! I just measured it on Google Earth (50° 6′40.39″N, 8°38′43.52″E), and it’s more than a kilometre across, which goes a long way to explaining why my legs still ache following our 3 days of activities. Anyway, it was a very exciting show for us, as we had two cars on the Toyota stand and one on the Lexus stand that were being seen for the first time ever, anywhere!. Perhaps the best part of this is that all three are hybrids. As most people don’t get the chance to go on the IAA exercise programme, let me just do a bit of product PR, and give a few details on these cars.

Our locally produced highlight is the Auris HSD Full Hybrid Concept. It’ll be made in the TMUK plant starting next year. I hope to have the chance to visit the plant during the preparations for the production. After visiting Tsutsumi earlier in the year, I can’t wait to see one of our European Sustainable Plants producing this new full hybrid.

The Prius Plug-in Hybrid Concept also proved to be of great interest to the visitors. Our target for CO2 emissions for this car is under 60g/km with a 20km range. One of my colleagues who drive the car recently in Japan raved about the seamless acceleration up to100km/hr in EV mode.

On the Lexus stand we had the LF-Ch concept, which was displayed in an amazing yellow colour. This is the first concept in the C-segment, and should be a stylish and practical option for people.

Finally, I’d just like to say congratulations to the source of many great blog topics, Karen from TMUK, who just celebrated her marriage to Darren; have a great eco-life together.

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