Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Archive for the ‘360° approach’ Category

“…to the birthplace of the Prius”

Posted by Colin Hensley on June 03, 2009 in 360° approach, Green Technologies

untitled-1-copyBy the time this gets onto the blog I will be in Japan working on the final preparations for a Hybrid Experience Trip that we have organised to help increase knowledge of our full hybrid technology and its history. While I am very happy that we will have the chance to explain this to the journalists who are attending, I am also really excited to be able to participate myself. It will be great to hear more about our technology directly from the Top Management who are responsible for it, and especially exciting to get the chance to go to the Tsutsumi plant, where the Prius is built.

I have been involved with Prius for more than 10 years. In 1999 I accompanied Uchiyamada-san, now Executive Vice-President at TMC, to the Royal Society in London, where he received an award for his work on the original Prius. So it will be quite reminiscent to hear him speak again 10 years on and more than one and a quarter million sales later.

As for the plant, well, it is one of the flagship sustainable plants, with an amazing array of activities going on. These include a massive array of solar panels, wastewater treatments, tree planting, and photo-catalytic paint on the outside of the building, which breaks down NOx. The great thing for me is that these activities still proceed at full speed, even though the plant has reached full capacity and beyond…

I’ll do my best to get a few pictures of the most interesting things, and post them either here or directly in a Tweet (@toyota_europe)

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • StumbleUpon
  • Technorati
  • Furl
  • LinkedIn
  • Reddit
  • Live
  • MySpace
  • YahooMyWeb
  • blogmarks
  • TwitThis
  • Print this article!
  • E-mail this story to a friend!

“Keep your eyes on them there hills… the PHV is a comin’”

Posted by Colin Hensley on May 15, 2009 in 360° approach, Green Technologies

hybridblog1This week is really about a few updates of previous posts. At the end of March I wrote about the Plug-in hybrids that we are testing, and the plans for enlarging this test in Europe. At the time I just mentioned the cars that will be going to Strasbourg, well things are starting to move on quite nicely. We are now in discussion to bring the cars to the UK, Germany and the Netherlands, and as you can imagine are keen to work with other countries too if we can. As a consequence, it looks like we will certainly need more than the originally planned number of 150 cars here in Europe.
This is great for us, as we will have even more data to evaluate, and more opinions and experiences of the drivers who are participating in this limited lease pilot. PHV won’t be ready for mass commercialisation for a little while, but when it is, we believe PHV will really complement the Prius, and the other full hybrids in our line-up.

I also promised to update you on the Toyota Technology Challenge in the UK. Well, the final is tomorrow at the Burnaston plant, and there will be thirteen teams competing from all across the country. The teams have already won their regional heats and are now competing for the national title in each of the categories. Seven will compete in the solar powered vehicle category and six in the PIC microcontroller category. Good luck to all of the teams, and, I will, of course, let you know who is finally triumphant

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • StumbleUpon
  • Technorati
  • Furl
  • LinkedIn
  • Reddit
  • Live
  • MySpace
  • YahooMyWeb
  • blogmarks
  • TwitThis
  • Print this article!
  • E-mail this story to a friend!

PHV - It’s a hybrid Jim, but not as we know it

Posted by Colin Hensley on March 24, 2009 in 360° approach, Green Technologies

untitled-1-copy2

You may have seen some press reports last week about the plans for the launch of a significant trial of Toyota plug-in hybrids (PHVs) in Strasbourg, France. This is an activity we are doing in collaboration with EDF, a major French electricity provider. Later this year about 100 PHVs will be leased to selected companies and partners and will start running around Strasbourg.
These are what I suppose we could call our second generation PHVs, they will have lithium-ion batteries. The limited trial in London and Paris with the first generation used nickel metal hydride batteries, (that’s the same type as we used in the other 1.7 million hybrids we have sold around the world.)
PHVs really give you the best of both worlds, for short trips or commutes they are an electric vehicle, but once you need to go further, they are just like a normal full hybrid. That means you get the full performance of the vehicle at all times. When you can choose to use electricity from a renewable source, the car will be running at zero-emissions while in EV mode.
One of the reasons for the trial is to really try to find the optimum balance between EV range cruising range and battery capacity. It always possible to give a car greater autonomy, by adding more batteries, but this has a negative impact in terms of cost, weight and usability.
I haven’t yet had a chance to drive the PHV, but I look forward to doing so in the future, and you can be sure you will hear about it here, first!
I’d really like to hear your thoughts on the future direction of sustainable mobility, and which type of vehicles will be the most popular. At the end of the day, it will be the customer that has to make the decision for what they want.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • StumbleUpon
  • Technorati
  • Furl
  • LinkedIn
  • Reddit
  • Live
  • MySpace
  • YahooMyWeb
  • blogmarks
  • TwitThis
  • Print this article!
  • E-mail this story to a friend!

Prius – technology for a reason

Posted by Colin Hensley on March 14, 2009 in Green Technologies

untitled-1-copy1

As I said last week, it was great to have the chance to launch the new Prius in Europe last week in Geneva. I’d like to take a few lines now to describe some of the impressive technical achievements that we see gathered in the new Prius.

Of course, the powertrain is the tour-de-force of the car, a full series/parallel hybrid offering EV drive and very low CO2 in the combined cycle. It’s also very widely covered in various media, so let me move on to a couple of other features.

The solar roof that powers a fan to bring in cooler outside air is a feature that is proving to be a much talked about addition. Of course, it’s especially interesting for the countries where the sun really shines a lot (from my seat in Belgium, I think I can still just about remember what the sun looks like.) The system not only makes the car cooler when you get in, it also then means you need less energy to cool down the car to a completely comfortable temperature.

The touch tracer display is also a new feature, this one with a safety benefit. As you move your thumb (or finger) over the buttons on the steering wheel, you can actually see in the display which button it is, and so easily can do what you want to do. This means your eyes spend less time off the road. We know from our accident studies in the past that lack of recognition of a dangerous situation is a critical cause of accidents, so every extra millisecond you have can make a difference. For similar reasons, the Prius also has a head-up display showing the information you want to know as you drive, such as your speed, or where to turn when you have a navigation system.

I’m really looking forward to having a chance to drive the Prius, so I guess I’ll have to start begging Dirk (my colleague who arranged the iQ) as soon as we have the cars here.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • StumbleUpon
  • Technorati
  • Furl
  • LinkedIn
  • Reddit
  • Live
  • MySpace
  • YahooMyWeb
  • blogmarks
  • TwitThis
  • Print this article!
  • E-mail this story to a friend!

Enjoying clean Swiss air - the show must go on!

Posted by Colin Hensley on March 08, 2009 in 360° approach, Design, Green Technologies

untitled-1-copy

Those of you that follow our Twitter will know that I’m just back from the Geneva Motor Show. We had a very busy time at the show, for a number of reasons. Firstly because the industry is under intense scrutiny at the moment, as we are doing our best to weather a really tough crisis.  Secondly, we launched the new Prius into Europe at our event last Monday evening, alongside the new Verso, (C-segment MPV.)

It was great to have a chance to meet Akihiko Otsuka, who is the Chief Engineer of the Prius, and to talk to him about his hopes, aims and anecdotes of when he led the team that developed the car. When I wrote a few weeks ago about the Prius and about the new engine, I couldn’t reveal that the CO2 figure for the combined cycle in Europe is just 89g/km. I also didn’t know all of the efforts that were made in so many areas of engineering the car to do everything to reduce the fuel consumption during real-life driving. I did know the CO2 figure on Monday, and that motivated me to really pick Otsuka-san’s brain. Next week, I’ll write a bit more technical blog on that, but for today I’ll leave you with one little gem. When developing the new Prius, Otsuka-san researched loads of things, even including large ships, which are know for running on highly efficient internal combustion engines. We can learn from everywhere, we just have to be unafraid to look.

Share:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • StumbleUpon
  • Technorati
  • Furl
  • LinkedIn
  • Reddit
  • Live
  • MySpace
  • YahooMyWeb
  • blogmarks
  • TwitThis
  • Print this article!
  • E-mail this story to a friend!