Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Archive for the ‘Safety’ Category

Working on the Recall

Posted by Colin Hensley on March 12, 2010 in Safety

lowresLike every year, we were in Geneva last week for the annual motor show, however, the circumstances this year were quite different to previous years.
The majority of the questions that we received from the media related to the recalls, asking about the circumstances, the status and the next steps. Of course this was to be expected, we have had an extraordinary few months.

I will continue to apologise to all of our customers, to the Toyota owners who have been inconvenienced and concerned by the recalls that we have announced over the last few weeks here in Europe. We are now putting in place additional measures to minimise the chance that this could happen again, and you will hear more about these in the near future. With regard to the specifics of the recalls themselves, it’s possible to find all of the details of the recalls on our mini-site.

As it says in the Toyota Way 2001, “We view errors as opportunities for learning…” and we know that we learn through adversity. So this will give us the strength of intention to continue to do what we do, and ensure we do it even better in the future.

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Taking a long drive and wishing we were “there already!”

Posted by Colin Hensley on April 15, 2009 in Safety

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I feel a little guilty as I have just skipped a week on the blog, because I was away on holiday. We went to Italy to enjoy some spring skiing. This meant a return trip of almost 2000km experiencing driving conditions in 5 different countries*.

It was actually quite an eye-opener to see how different driving styles are from country to country, though I won’t get into any of the details here, at the risk of damaging international relations. However, as I sped (figuratively not literally, of course) down the highways, through the toll-booths, and we wove up the mountains I really started to wish that we had already implemented some of the systems that are parts of Toyota’s Integrated Safety Management Concept.

Long drives can be tiring and even a small lapse of attention can increase the risk of an accident, so I particularly like the work that is assists driving by linking to the navigation system. We must have entered and exited 20 different highways, and passed through dozens of villages as we went along. It would have been a great help to have the car give me some tips and warnings as I went along. But that’s for the future, if you are interested in more future technologies have a look at TMC’s terrific website which explains all about the things that are being developed at Toyota for the future.

* (Belgium, Luxembourg, France, Switzerland and Italy)

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