You can do a lot with the right iQ!
Posted by Colin Hensley on July 07, 2009 in Uncategorized
Remark: This picture is not representative for future models on the market
Working in communications means that you will often be exposed to things sooner than most people. This means we learn early about planned changes in production levels, or about the changes in our top management. It also means we are in the loop on quite exciting little stories.
When I was recently invited to participate in a meeting about a secret project, I really had no idea what it was about. Even when I first saw the A3 (the paper size) it took a second to sink in. Wow!, I thought, it’s an iQ, but it’s been turned into an Aston Martin city car concept, amazing, asto(u)nding!
Well, here we are, a few weeks further on, and a week after the announcement, and that, it turns out, was also the response of many other people. The traffic on the social networks has been extraordinary. I’d set up a search column in Tweetdeck to follow the topic, firstly to watch for any leaks, but later to watch the response. It was really flying, I gave up counting after 500 tweets. (if anyone knows a good way to count tweets with a specific word in them, please let me know.)
If you have read earlier blog entries, you’ll know I’m a little smitten by the iQ, as it really does exactly what it says on the box, and puts a smile on your face. Now it seems it can and will do even more. As well as the collaboration with Aston Martin, in Japan TMC will be launching a limited edition version of the iQ, customised by GAZOO racing – that’s the team that brought the LF-A to Nürburgring. They’ll also work on a range of other customisations which appeal to young people or women drivers.
So, what would you like your iQ to be? Answers below please.
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Comments(0)Hybrid Synergy Drive – from vision to reality
Posted by Colin Hensley on June 15, 2009 in Green Technologies
As you know, last week I was in Japan on a trip we organised for corporate media to give them a real genchi genbutsu experience of our full hybrids. The star of the tour was the new Prius, and we were able to hear from company executives including Uchiyamada (Chief Engineer of the first Prius) about almost everything, from the styling to the development, right through to the manufacturing. We even had the chance to be the first group to visit the battery factory of PEVE a joint venture of Panasonic Corporation and Toyota Motor Corporation.
Solar Panel check
The most impressive part of the trip for me was the visit to the Tsutsumi plant. This is one of the plants where the Prius is being made. There are two mixed lines and Prius is made on both. One has a takt time of 57 seconds, the other 66 seconds. The takt time is the length of time that is allowed for each of the action on the line. One action may be fitting the bumper, or laying out a part of the wire harness. Ultimately, the takt time is also the time between cars coming off the line. So about every minute a car drives off each line. I’ve attached a few of the photos I took, but they don’t quite convey the energy of the line or the incredible focus and dedication of the Team Members.
Tsutsumi is also one of our Sustainable Plants. The plant slogan is “Eco-cars are the product of Eco-plants and Eco-people” and they really do live this every day. For example, there’s a massive array of solar panels on the roof and the building is painted with catalytic paint that removes Nox from the air. Unfortunately, it was miserably grey and raining the day we visited, so there wasn’t too much power being generated. I’ll try to persuade one of my colleagues in Environmental Affairs to write a bit more about this plant in the near future.
Finally, the Toyota Technology Challenge, <drum roll please> and the winners were “Team Torpedo” of Queen Elisabeth Grammar School in the in the solar power competition, and “Team Mafia” from Beechwood Park School in the PIC microcontroller category. Well done to both teams!
“…to the birthplace of the Prius”
Posted by Colin Hensley on June 03, 2009 in 360° approach, Green Technologies
By the time this gets onto the blog I will be in Japan working on the final preparations for a Hybrid Experience Trip that we have organised to help increase knowledge of our full hybrid technology and its history. While I am very happy that we will have the chance to explain this to the journalists who are attending, I am also really excited to be able to participate myself. It will be great to hear more about our technology directly from the Top Management who are responsible for it, and especially exciting to get the chance to go to the Tsutsumi plant, where the Prius is built.
I have been involved with Prius for more than 10 years. In 1999 I accompanied Uchiyamada-san, now Executive Vice-President at TMC, to the Royal Society in London, where he received an award for his work on the original Prius. So it will be quite reminiscent to hear him speak again 10 years on and more than one and a quarter million sales later.
As for the plant, well, it is one of the flagship sustainable plants, with an amazing array of activities going on. These include a massive array of solar panels, wastewater treatments, tree planting, and photo-catalytic paint on the outside of the building, which breaks down NOx. The great thing for me is that these activities still proceed at full speed, even though the plant has reached full capacity and beyond…
I’ll do my best to get a few pictures of the most interesting things, and post them either here or directly in a Tweet (@toyota_europe)
“Keep your eyes on them there hills… the PHV is a comin’”
Posted by Colin Hensley on May 15, 2009 in 360° approach, Green Technologies
This week is really about a few updates of previous posts. At the end of March I wrote about the Plug-in hybrids that we are testing, and the plans for enlarging this test in Europe. At the time I just mentioned the cars that will be going to Strasbourg, well things are starting to move on quite nicely. We are now in discussion to bring the cars to the UK, Germany and the Netherlands, and as you can imagine are keen to work with other countries too if we can. As a consequence, it looks like we will certainly need more than the originally planned number of 150 cars here in Europe.
This is great for us, as we will have even more data to evaluate, and more opinions and experiences of the drivers who are participating in this limited lease pilot. PHV won’t be ready for mass commercialisation for a little while, but when it is, we believe PHV will really complement the Prius, and the other full hybrids in our line-up.
I also promised to update you on the Toyota Technology Challenge in the UK. Well, the final is tomorrow at the Burnaston plant, and there will be thirteen teams competing from all across the country. The teams have already won their regional heats and are now competing for the national title in each of the categories. Seven will compete in the solar powered vehicle category and six in the PIC microcontroller category. Good luck to all of the teams, and, I will, of course, let you know who is finally triumphant
If you can’t say it in 140 characters, it’ll have to go in the blog
Posted by Colin Hensley on April 30, 2009 in Uncategorized
We started our @Toyota_Europe activity on Twitter in February this year, with some hopes and some trepidation (or is there already a word “tweetidation” meaning nervousness about the response to your tweet?) After the establishment of this blog, this is the next of our steps to try to engage with people who are interested in Toyota in Europe.
The first use of Twitter, is to let interested people (called followers) follow what we have to say. So our tweets include references to press releases or activities that are going on around Toyota.
I currently run the software called Tweetdeck on the second screen on my PC, which now has a continuous stream of tweets running down it. It actually reminds me a little of the digital rain in the movie The Matrix. One of the streams shows me all of the tweets that are being sent that mention Toyota. This is the second use of Twitter. By keeping an eye on this it is possible to see when people have questions or concerns about us, and when possible, we can respond directly to them.
As a reader of this blog, you may already be following us on Twitter, if not, you can find us @Toyota_Europe. I really hope to see you there, and have a chance to tweet together!
