Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Welcome to our new blog!

Posted by Colin Hensley on January 12, 2009 in 360° approach

aim: zero emissions

Dear Reader,

Welcome to our new blog. My name is Colin Hensley and I am responsible for Corporate Affairs and Planning at Toyota Motor Europe. I’ll be posting here regularly from now. I’ve been a great believer in the internet for a long time, and I am very excited that we’ll finally be able to share our thoughts with you here and keep you up to date with what’s happening at Toyota in Europe. I’m especially keen to share with you our environmental initiatives, and our commitment to local society.

It will take a bit of time to get this ‘right’, but please bear with me. Based on your feedback I’ll try to apply kaizen (or continuous improvement) and write about the things you would like to know about.

In time, I plan to invite other colleagues to become involved, so that this will be a real team effort on our part, giving you some things to think about, some to talk about and some, well, some that I hope will inspire you.

So, here’s my first post, after reading it please take a minute and let me know what you think.

Best regards,

Colin

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