Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Spotlight on the new full hybrids – made in a plant near you soon!

Posted by Colin Hensley on September 29, 2009 in 360° approach, Clean Operations, Green Technologies

untitled-1-copySunday saw the closing of the doors of IAA in Frankfurt for another two years. It’s probably one of the biggest motor shows in the world. I don’t know if it has the largest number of visitors, but it is definitely, geographically, huge! I just measured it on Google Earth (50° 6′40.39″N, 8°38′43.52″E), and it’s more than a kilometre across, which goes a long way to explaining why my legs still ache following our 3 days of activities. Anyway, it was a very exciting show for us, as we had two cars on the Toyota stand and one on the Lexus stand that were being seen for the first time ever, anywhere!. Perhaps the best part of this is that all three are hybrids. As most people don’t get the chance to go on the IAA exercise programme, let me just do a bit of product PR, and give a few details on these cars.

Our locally produced highlight is the Auris HSD Full Hybrid Concept. It’ll be made in the TMUK plant starting next year. I hope to have the chance to visit the plant during the preparations for the production. After visiting Tsutsumi earlier in the year, I can’t wait to see one of our European Sustainable Plants producing this new full hybrid.

The Prius Plug-in Hybrid Concept also proved to be of great interest to the visitors. Our target for CO2 emissions for this car is under 60g/km with a 20km range. One of my colleagues who drive the car recently in Japan raved about the seamless acceleration up to100km/hr in EV mode.

On the Lexus stand we had the LF-Ch concept, which was displayed in an amazing yellow colour. This is the first concept in the C-segment, and should be a stylish and practical option for people.

Finally, I’d just like to say congratulations to the source of many great blog topics, Karen from TMUK, who just celebrated her marriage to Darren; have a great eco-life together.

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Enjoying clean Swiss air - the show must go on!

Posted by Colin Hensley on March 08, 2009 in 360° approach, Design, Green Technologies

untitled-1-copy

Those of you that follow our Twitter will know that I’m just back from the Geneva Motor Show. We had a very busy time at the show, for a number of reasons. Firstly because the industry is under intense scrutiny at the moment, as we are doing our best to weather a really tough crisis.  Secondly, we launched the new Prius into Europe at our event last Monday evening, alongside the new Verso, (C-segment MPV.)

It was great to have a chance to meet Akihiko Otsuka, who is the Chief Engineer of the Prius, and to talk to him about his hopes, aims and anecdotes of when he led the team that developed the car. When I wrote a few weeks ago about the Prius and about the new engine, I couldn’t reveal that the CO2 figure for the combined cycle in Europe is just 89g/km. I also didn’t know all of the efforts that were made in so many areas of engineering the car to do everything to reduce the fuel consumption during real-life driving. I did know the CO2 figure on Monday, and that motivated me to really pick Otsuka-san’s brain. Next week, I’ll write a bit more technical blog on that, but for today I’ll leave you with one little gem. When developing the new Prius, Otsuka-san researched loads of things, even including large ships, which are know for running on highly efficient internal combustion engines. We can learn from everywhere, we just have to be unafraid to look.

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