Acting on principles - nothing to be shy of

Posted by Colin Hensley on February 13, 2009 in 360° approach

Last week, I wrote about a project in Poland that was supported by the Toyota Fund for Europe (TFfE). Before moving on to other topics, I should mention that TFfE was nominated for one of the Sustainable Energy Europe Awards 2009 which were presented this week, here in Brussels. These awards are part of the EU’s Sustainable Energy Week which brought together many stakeholders to address the critical issues surrounding, well, sustainable energy (that was obvious wasn’t it).

The nomination was for the projects Eco-schools and a favourite from this blog, Eco-Driving. We didn’t win the award, it was won by the Belgian non-profit organisation called Mobiel 21 for the Connect Project which promotes things like walking to school, so many congratulations to them for the achievement and the well-deserved recognition. As Toyota, we were very happy just to be nominated, we work with other stakeholders on this kind of project as part of our contribution to the local society, but it’s always nice when it is recognised by independent parties.

At the top of this blog you see reference to our Toyota Principles, if you’re curious as to how this activity fits in to a company you know as a car maker, it’s here:

Toyota’s Guiding Principles #2.

Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities.

If you are interested to read more about this, you can find it here on the Toyota Corporate website.

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