Welcome to the Toyota “Aim: Zero Emissions” blog
Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

Prius Plug-in Hybrid’s are headed this way

Posted by Colin Hensley on January 15, 2010 in 360° approach, Green Technologies

tokyo1The end of 2009 saw some important milestones in the development of our Prius Plug-in Hybrids (PHV). We had the launch in Japan of the next phase of the PHV trials, and the handover of the first car for Europe to Mr Roland Ries, the Mayor of Strasbourg. The handover was organised by Etienne and Maria from the team here, in collaboration with colleagues from TMC. We had always planned to have the handover of the first PHV at the end of 2009, and by coincidence, the famous Christmas Market of Strasbourg had decided to “export” itself to Tokyo. This turned out to be a perfect match, and put the Mayor on location to receive the key for PHV that came literally straight from the plant! Though, knowing it’s from Tsutsumi, I should probably say “plants”.

The handover was a very festive affair. Between the wooden stalls of the market, the twinkling Christmas lights, the PHV was unveiled to be inside a huge snow globe. At that point, following some short speeches, Mr Uchiyamada, EVP of TMC handed over the massive car key – no chance of losing that one. Fortunately for the potential driver, this is just a symbolic key, they car itself follows a more traditional approach for starting up, but a less conventional one for fuelling.

Offering more than 20km in EV mode the PHV gives totally emission-free motoring for most of your daily journeys (assuming you charged it up with electricity from renewable sources). Furthermore, It can be charged on normal household power in less than two hours. There will be more than 190 PHVs coming to Europe over the next months, and with this number of vehicles, we will be able to gauge the actual expectations and requirements of the customer. Consequently, the future mass-production model should be well appreciated.

What are your thoughts on Plug-in hybrids?

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Spotlight on the new full hybrids – made in a plant near you soon!

Posted by Colin Hensley on September 29, 2009 in 360° approach, Clean Operations, Green Technologies

untitled-1-copySunday saw the closing of the doors of IAA in Frankfurt for another two years. It’s probably one of the biggest motor shows in the world. I don’t know if it has the largest number of visitors, but it is definitely, geographically, huge! I just measured it on Google Earth (50° 6′40.39″N, 8°38′43.52″E), and it’s more than a kilometre across, which goes a long way to explaining why my legs still ache following our 3 days of activities. Anyway, it was a very exciting show for us, as we had two cars on the Toyota stand and one on the Lexus stand that were being seen for the first time ever, anywhere!. Perhaps the best part of this is that all three are hybrids. As most people don’t get the chance to go on the IAA exercise programme, let me just do a bit of product PR, and give a few details on these cars.

Our locally produced highlight is the Auris HSD Full Hybrid Concept. It’ll be made in the TMUK plant starting next year. I hope to have the chance to visit the plant during the preparations for the production. After visiting Tsutsumi earlier in the year, I can’t wait to see one of our European Sustainable Plants producing this new full hybrid.

The Prius Plug-in Hybrid Concept also proved to be of great interest to the visitors. Our target for CO2 emissions for this car is under 60g/km with a 20km range. One of my colleagues who drive the car recently in Japan raved about the seamless acceleration up to100km/hr in EV mode.

On the Lexus stand we had the LF-Ch concept, which was displayed in an amazing yellow colour. This is the first concept in the C-segment, and should be a stylish and practical option for people.

Finally, I’d just like to say congratulations to the source of many great blog topics, Karen from TMUK, who just celebrated her marriage to Darren; have a great eco-life together.

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Hybrid Synergy Drive – from vision to reality

Posted by Colin Hensley on June 15, 2009 in Green Technologies

untitled-5-copy

As you know, last week I was in Japan on a trip we organised for corporate media to give them a real genchi genbutsu experience of our full hybrids. The star of the tour was the new Prius, and we were able to hear from company executives including Uchiyamada (Chief Engineer of the first Prius) about almost everything, from the styling to the development, right through to the manufacturing. We even had the chance to be the first group to visit the battery factory of PEVE a joint venture of Panasonic Corporation and Toyota Motor Corporation.

Solar Panel check

Solar Panel check

The most impressive part of the trip for me was the visit to the Tsutsumi plant. This is one of the plants where the Prius is being made. There are two mixed lines and Prius is made on both. One has a takt time of 57 seconds, the other 66 seconds. The takt time is the length of time that is allowed for each of the action on the line. One action may be fitting the bumper, or laying out a part of the wire harness. Ultimately, the takt time is also the time between cars coming off the line. So about every minute a car drives off each line. I’ve attached a few of the photos I took, but they don’t quite convey the energy of the line or the incredible focus and dedication of the Team Members.

Tsutsumi is also one of our Sustainable Plants. The plant slogan is “Eco-cars are the product of Eco-plants and Eco-people” and they really do live this every day. For example, there’s a massive array of solar panels on the roof and the building is painted with catalytic paint that removes Nox from the air. Unfortunately, it was miserably grey and raining the day we visited, so there wasn’t too much power being generated. I’ll try to persuade one of my colleagues in Environmental Affairs to write a bit more about this plant in the near future.

Finally, the Toyota Technology Challenge,  <drum roll please> and the winners were “Team Torpedo” of Queen Elisabeth Grammar School in the in the solar power competition, and “Team Mafia” from Beechwood Park School in the PIC microcontroller category. Well done to both teams!

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“…to the birthplace of the Prius”

Posted by Colin Hensley on June 03, 2009 in 360° approach, Green Technologies

untitled-1-copyBy the time this gets onto the blog I will be in Japan working on the final preparations for a Hybrid Experience Trip that we have organised to help increase knowledge of our full hybrid technology and its history. While I am very happy that we will have the chance to explain this to the journalists who are attending, I am also really excited to be able to participate myself. It will be great to hear more about our technology directly from the Top Management who are responsible for it, and especially exciting to get the chance to go to the Tsutsumi plant, where the Prius is built.

I have been involved with Prius for more than 10 years. In 1999 I accompanied Uchiyamada-san, now Executive Vice-President at TMC, to the Royal Society in London, where he received an award for his work on the original Prius. So it will be quite reminiscent to hear him speak again 10 years on and more than one and a quarter million sales later.

As for the plant, well, it is one of the flagship sustainable plants, with an amazing array of activities going on. These include a massive array of solar panels, wastewater treatments, tree planting, and photo-catalytic paint on the outside of the building, which breaks down NOx. The great thing for me is that these activities still proceed at full speed, even though the plant has reached full capacity and beyond…

I’ll do my best to get a few pictures of the most interesting things, and post them either here or directly in a Tweet (@toyota_europe)

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“Keep your eyes on them there hills… the PHV is a comin’”

Posted by Colin Hensley on May 15, 2009 in 360° approach, Green Technologies

hybridblog1This week is really about a few updates of previous posts. At the end of March I wrote about the Plug-in hybrids that we are testing, and the plans for enlarging this test in Europe. At the time I just mentioned the cars that will be going to Strasbourg, well things are starting to move on quite nicely. We are now in discussion to bring the cars to the UK, Germany and the Netherlands, and as you can imagine are keen to work with other countries too if we can. As a consequence, it looks like we will certainly need more than the originally planned number of 150 cars here in Europe.
This is great for us, as we will have even more data to evaluate, and more opinions and experiences of the drivers who are participating in this limited lease pilot. PHV won’t be ready for mass commercialisation for a little while, but when it is, we believe PHV will really complement the Prius, and the other full hybrids in our line-up.

I also promised to update you on the Toyota Technology Challenge in the UK. Well, the final is tomorrow at the Burnaston plant, and there will be thirteen teams competing from all across the country. The teams have already won their regional heats and are now competing for the national title in each of the categories. Seven will compete in the solar powered vehicle category and six in the PIC microcontroller category. Good luck to all of the teams, and, I will, of course, let you know who is finally triumphant

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