You can do a lot with the right iQ!
Posted by Colin Hensley on July 07, 2009 in Uncategorized
Remark: This picture is not representative for future models on the market
Working in communications means that you will often be exposed to things sooner than most people. This means we learn early about planned changes in production levels, or about the changes in our top management. It also means we are in the loop on quite exciting little stories.
When I was recently invited to participate in a meeting about a secret project, I really had no idea what it was about. Even when I first saw the A3 (the paper size) it took a second to sink in. Wow!, I thought, it’s an iQ, but it’s been turned into an Aston Martin city car concept, amazing, asto(u)nding!
Well, here we are, a few weeks further on, and a week after the announcement, and that, it turns out, was also the response of many other people. The traffic on the social networks has been extraordinary. I’d set up a search column in Tweetdeck to follow the topic, firstly to watch for any leaks, but later to watch the response. It was really flying, I gave up counting after 500 tweets. (if anyone knows a good way to count tweets with a specific word in them, please let me know.)
If you have read earlier blog entries, you’ll know I’m a little smitten by the iQ, as it really does exactly what it says on the box, and puts a smile on your face. Now it seems it can and will do even more. As well as the collaboration with Aston Martin, in Japan TMC will be launching a limited edition version of the iQ, customised by GAZOO racing – that’s the team that brought the LF-A to Nürburgring. They’ll also work on a range of other customisations which appeal to young people or women drivers.
So, what would you like your iQ to be? Answers below please.
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Comments(0)I have a small iQ – but it makes people smile
Posted by Colin Hensley on February 27, 2009 in Uncategorized
I have been lucky enough to have the chance to drive an iQ for the last couple of days. You may have thought I was already going on too much about the iQ, and now I’ve been driving it, I am even more smitten. It’s fun to drive, it’s comfortable, and it’s great to see people’s faces when you stop at the lights, or they pass by. Their first expression is “hey what’s that?” but it is usually soon followed by a smile. This was even more so last night when four of us got into the car to go home, someone even came over to ask about the car, they were so curious.
We live in the suburbs, but even so, the small size of the car improved the drivability and convenience. My biggest frustration came when I passed a number of spaces thinking I wouldn’t fit in, only to realise, once I got out the car, that I actually would have fitted in most of them! iQ, presents another new paradigm for most drivers, not of the same scale as Prius, with its full hybrid, but still impressive.
Importantly for me, it takes us another little step toward our vison of “Zeronize & Maximize.” Zeronizing negative impacts of vehicles such as environmental impact, traffic congestion and traffic accidents, while maximising positive aspects such as fun, comfort and delight.
