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Here at Toyota, the environment is very important to us, it really is part of our Toyota DNA. Looking back, we get the sense of this from the Toyota Principles and Earth Charter which were adopted in 1992. We believe that environmental sustainability is the single biggest challenge facing our industry and our society this century. Our reaction to this belief affects not only our products but every aspect of our business and every person in it. In this blog, I will share with you the latest thoughts and ideas that we have, and the actions we are taking that are guided by our beliefs.

I have a small iQ – but it makes people smile

Posted by Colin Hensley on February 27, 2009 in Uncategorized

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I have been lucky enough to have the chance to drive an iQ for the last couple of days. You may have thought I was already going on too much about the iQ, and now I’ve been driving it, I am even more smitten. It’s fun to drive, it’s comfortable, and it’s great to see people’s faces when you stop at the lights, or they pass by. Their first expression is “hey what’s that?” but it is usually soon followed by a smile. This was even more so last night when four of us got into the car to go home, someone even came over to ask about the car, they were so curious.

We live in the suburbs, but even so, the small size of the car improved the drivability and convenience. My biggest frustration came when I passed a number of spaces thinking I wouldn’t fit in, only to realise, once I got out the car, that I actually would have fitted in most of them! iQ, presents another new paradigm for most drivers, not of the same scale as Prius, with its full hybrid, but still impressive.

Importantly for me, it takes us another little step toward our vison of “Zeronize & Maximize.” Zeronizing negative impacts of vehicles such as environmental impact, traffic congestion and traffic accidents, while maximising positive aspects such as fun, comfort and delight.

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